Thirty-five Ford cars are used by the Smith-Lockwood Company, of Omaha, which considers
them the only profitable motor car for use on all kinds of roads in all parts of the
United States. Several of the cars are 1910 products and give as economical service as
the later cars.
The Fleischmann Company, user of a large number of Ford cars in many cities, finds that
as trade-getters the Fords are more than satisfactory and beyond expectations.
The Phoenix Cheese Company, Pittsburgh, uses many Fords in handling its butter, egg and
cheese business. The cars are owned and operated by the company, but no detailed record
of expense is kept.
The Union Gas & Electric Company of Cincinnati is so well pleased with the work of its
Ford cars and so entirely satisfied of their consistent economy of operating costs that
it has ceased to keep a cost record on them.
In the case of B. J. Potter, manager of the Okemos Independent Telephone Company,
Okemos, Mich., Ford performance has been combined with a record for economy. He reports:
"I have driven 12,657 miles since May 3, 1915, at an expense for repairs of 10 cents
and that was my fault. My Ford car is good for 100,000 miles the way I take care of it."
The large place which the Ford fills in so important a line of work as the handling of
the United States mail is shown in the letter from E. I. Watters, a mail carrier in
"1 have used a Model T car for five months, and have driven it nearly seven thousand
miles. It is one of the six cars used in the collection and delivery service at the
Louisville post office. My route covers 39 miles of streets, a great deal of it being
very rough. The distance from my home to the office and back is 7 miles, making a total
of 46 miles a day.
"The machine is a little wonder, having performed so satisfactorily in all kinds of
winter weather, snow, ice and slush, that I must say from my own experience and
observation, the Ford is mighty hard to beat.
"Have spent only $1.70 for repairs in 7,000 miles running and have done twice the work
I formerly did with the horse and wagon. My expense on horse and wagon equipment was
from $20.00 to $22.00 per month; on the Ford it has not exceeded $27.00 per month to
date, $10.00 for gasoline, $1.50 for oil and $15.50 for tires and lights."
All the year 'round, Ford cars serve the Fairmont Creamery Company of Omaha. The men
prefer using the car to riding on trains, and although the cost per mile is a trifle
more, the greatly increased business more than makes up for it. This company turns its
cars in at regular periods and replaces them with new ones, thus keeping operating
expenses down to a minimum.
Three cars used for delivery work by the Pittsburgh Coat and Apron Supply Company,
Pittsburgh, Pa., average about 300 miles per car per week, with an average of 18 miles
per gallon of gasoline. Depreciation has not been figured, for cars in use four and
five years are still rendering excellent service.
A fleet of sixty Ford cars handles the delivery of the People's Bread Company of San
Francisco. The cars are rendering good service.
The Henri Hanause Co., of Chicago, Ill.---"Ford cars are the most handy for quick
deliveries, insuring reliable service. We could not, under any circumstances, take
other cars for our use."
|With The Truck Owners|
"I have a Ford Touring car, a Fordson Tractor, and a Ford Truck. If Henry Ford makes
anything else, I want that also."
A farmer in Meade County, Kansas, wrote it, and he expressed the confidence of more
than 3,500,000 other Ford owners in the products of Henry Ford. It was in 1917, after
2 years testing, that the Truck was marketed and brought out by the Ford Motor Company.
At that time 2;000,000 Ford Model T Chassis, pleasure cars, working cars, on the farm,
in the city---were making the Ford reputation for performance and economy, and it was
by these standards that the new Ton Truck was measured. How far expectations have been
realized is told in the following pages, with some figures of upkeep showing that the
Ford Truck is the same positive economy, the same money maker, the same utility as
every other model of the Ford car.
The Ford Motor Company does not build any type of delivery car or truck body. The buyer
can equip his car with that particular style of body best adapted to his requirements.
The photographs shown in this book illustrate various types of bodies covering the
widest variety of service from the farm handling of produce and live stock to retail
store package delivery.
E.W. Robinson, lumber and coal dealer of Denver, Colo., equipped a Ford Touring Car
Chassis with a light delivery body in 1915. He has since added another, and two Ford
Ton Trucks, using trailers with all four machines. This is the result, to use Mr.
Robinsons words: "I am sure that I am getting more service from these four machines and
four drivers than I could from ten horses and eight drivers, and as they take all the
long hauls, the few horses I use have only yard work and short trips and are easily
kept in condition. I believe that these machines cut in two the costs of the ordinary
deliveries for which I use them, besides making it possible to give my customers very
quick and satisfactory service. They also have enabled me to make deliveries of mill
work, etc., as far as 60 miles in some cases, saving the expenses of crating, etc.,
necessary for shipment by rail and giving satisfactory delivery right to the job. The
expense of keeping in repair has been very light, practically only the replacing of
parts worn out by the constant heavy use."
The average cost for the Truck covering 12,293 miles was 4.7 cents per mile, including all
"That we were satisfied with our first Ford Truck is demonstrated by the fact that we
have just purchased another," says the Schutte Lumber Company, Kansas City, Mo. "For easy
manipulation and quick service, we have found these two trucks to be unexcelled, and
they have replaced six wagons. We make all of our lighter deliveries with these two
trucks and although we have frequently overloaded them, so far there have been no repairs
necessary on either truck.
"It is necessary equipment," says F. D. Bently, Manager of the Minnetonka Lumber Co.,
Oklahoma City, OkIa. "I am pleased to advise you that we have been using two Ford Trucks
during the past year. They have been highly satisfactory to us. A lumber yard without a
Ford Truck, to take care of quick deliveries, is short in its equipment.
"After the little use and experience I have had, I am sorry I did not know the value
and convenience of your Truck a year or more ago," says O. R. Beard, of Sharon, Tenn.
Thomas Ariss, Concord, Mich., is a shipper of hay, grain and wool. He writes: "To whom
it may concern, especially anyone wishing to buy a truck, I can honestly say that the
Ford Truck has got them all beat forty ways for capacity. I have used my truck every day
for nearly a year, hauling from one to two tons at a load, and have not paid out one
cent except for gas and oil. For the past two weeks I have been making one hundred and
twenty miles per day loaded one way. I would not take one thousand dollars for my truck
if I could not get another."
L. F. Shepard, Manager, Sherman’s Feed Store, Paw Paw, Mich., bought the first Ford
truck in his county, August 15, 1917. He used it continuously until May 1919, and $6.00
covered the entire cost of repairs.
Martin Stap, Grand Haven, Mich., is another Ford owner who has found the benefit of Ford
economy. He says, "the Ford Truck bought in April 1918, is very satisfactory; in fact,
we are constantly loading 3,000 pounds. My next truck will be a Ford."
"Just a word about your wonderful worm drive truck, writes R. H. Scott, flour and feed,
New Rochelle, N. Y.: "It carries approximately two tons and is in daily use. I have used
it for three months with no expense other than gas and oil."
L. T. Bradshaw, Bradshaw, Ky., uses two Ford Trucks in connection with his milling
business, and says his great mistake is that he did not buy them long ago.
The Peebles Mills, Peebles, Ohio, have been using a Ford Truck for a year to deliver
mill products, and estimate a saving of 40 per cent over horse and wagon on delivery
costs. "Roads are bad and loads are heavy, but it is always ready for more," they say.
Sixteen months service with no repairs and one puncture is the record of the Ford Truck
owned by Rost-Bukaty & Company, produce merchants, Kansas City, Mo.
Along with an order for a second Ford Truck from Cooper & Swearingen, wholesale produce
dealers, Greenfleld, Tenn., comes this: "We bought a Truck from you about three months
ago and carry from 2000 pounds to 3500 pounds a load, and go any place we want to.
We have used this truck unloading coal for light and water plant and have unloaded a
fifty ton car in half the time we did with wagon."
American Milling Company of Martin, Tenn., has one Ford Truck and expects to buy another
soon. This is why" "We handle all our city trade and also deliver our products to seven
or eight small towns within a radius of 25 miles. Sometimes we will make deliveries to
as many as four of the distant towns in a day. We have had no expense with the truck."
Arthur Finn, flour and feed dealer, Sapulpa, Okla., has already found several solid
reasons for satisfaction with his Ford Truck. Here they are: "My Ford
Truck has been in
daily use for the past nine months with better success and less operating expense than
with other trucks I have of similar capacity. Repairs and parts being available
immediately constitutes an attractive feature; also the cost of the same being about
one fourth of other trucks."
United Sash & Door Co., Sapulpa, Okla., own a Ford Truck that "improves with age" they
insist. "The Ford Truck which we bought from you last February is giving us the best
of satisfaction every indication points that it is just getting to a point where it is
becoming more efficient. For quickness and efficient service give us the Ford Truck
Big Four Flour Company, Fort Smith, Ark., testify that they have operated several Ford
Trucks in their territory, and find them indispensable to our business.
85th Street Fuel & Feed Co., Seattle Wash., have discovered real Ford utility when they
write: "It has made for itself a place in our business which would be hard to fill in
any other manner. By comparing the returns the truck has brought with the expense it
has cost, including original cost, we believe it is one of the best investments we have
J. T. Sinclair Company, Coal and Coke, Detroit, Mich., are operating 16 Ford Trucks.
They state: "After two years of experience with the Ford Truck, we recommend its
efficiency in the retail coal business. On straight load deliveries within the mile and a
half circle, it is capable of distributing fifty (50) tons of coal in a ten hour day
which is equivalent to the work of three teams. The fuel consumption averages 9 miles
to a gallon of gasoline, and one quart of lubricating oil every hundred miles. The
depreciation, including tires together with incidental repairs, has not exceeded one
dollar per day.
The F. A. Mathias Co., Carlisle, Ky., have had the experience of two Ford Trucks in
their contracting and coal business. They report hard service and perfect satisfaction.
Mddletown Artificial Ice Company, Middletown, Ohio, have built up their Ford equipment
from one to eight Ford Trucks. These are the reasons why: "The initial cost of a Ford
Truck is much less than any other truck on the market, of equal capacity, but instead
of carrying a ton on a Ford, we never leave the plant with less than one and one-half
tons of ice to the truck. Hence, we are overloading this truck fifty per cent. This is
not considered good business by a business man, but when we compare the cost of this
truck with other makes, we consider the over load a first class business proposition,
as we have been operating these trucks two years and have experienced no trouble by
overloading. Our annual reports show that we can operate a Ford Truck on retail business
at a cost of from sixty cents to one dollar on the ton cheaper than can be done with the
"Runs like a new car," says Norman Bright, coal dealer, New Egypt, N. J., referring to
his 18 months old Ford Truck. "Used it most every day, over all kinds of roads, and it
has given me excellent and economical service."
"Just one-third of horse team expense" is the record of the Nevada Coal & Ice Company,
Nevada, Iowa, covering a Ford Truck. "We have had a Ford Truck in service one year,
and have had no upkeep expense except a few spark plugs. Our running expense is just
one-third of our team expense. We have been using the truck for delivery of coal, ice,
cement, lime and sand."
Crystal Ice & Storage Co., of Portland, Oregon, owns 27 Ford Trucks, 19 of which operate
in the city of Portland as ice and ice cream deliveries. These trucks are in operation
8 to 10 hours daily, and have been found superior to any other truck.
An inevitable decision---and The Lawencevil1e Ice & Storage Company, Lawrenceville, Ill.,
tell the reasons why: "We have always until this year used heavier trucks in our
business. We purchased a Ford Truck the first of the year, and have found it to be so
practical for our business that we have placed an order for another one, and expect to
dispose of all our heavier trucks and replace them with Fords."
The Fort Smith Retail Ice Company, Fort Smith, Ark., say: "This is the second truck
that we have purchased and we find it the very thing in every particular for our line
of business. The upkeep and operation are so small that we can not find anything that
would compare with them for the price compared with the service rendered. In regard to
depreciation, the Ford Truck which I had used two years, I sold recently, and received
about 75 per cent of the original cost for same."
Ten Ford Trucks and one Ford Roadster is the equipment of the Tacoma Ice
Wash. This is their letter: "We are now operating 10 Ford Trucks and 1 Roadster.
Low investment and economy of operation were the factors in prompting us in our decision
to standardize on the Ford Truck."
Perry Cooperman, furniture dealer of Forrest City, Ark., has used a Ford Truck since
February 1919, and states it has helped enlarge his business, has proven a great time,
labor and money saver. He doesn't see how a business can progress without one.
W. R. Temple, of Sac City, Iowa, sells furniture and pianos, he owns a Ford Truck. What
he thinks of it is this: "I recommend a Ford Truck to anyone desiring a reliable way
for transportation of anything in weight up to three thousand pounds. I have owned
other trucks but the Ford stands alone for service and a reasonable upkeep."
Lit Brothers, one of Philadelphia's largest department stores has used four Ford Trucks
over a year. This is their verdict: "We have been using four of your Trucks for a little
over a year and have found them very satisfactory and the upkeep very low. At the
present time we are averaging from five to six thousand miles on our tires and ten
miles per gallon on our gasoline."
"The one and only truck," avers B. Riebman & Co., East Dowington, Pa., "as an economical
and serviceable truck, none can compare on the market. As to the recommendation of
one, you can assure yourself we will always be a booster."
Gulf Furniture & Carpet Co., Orange, Texas, have bought repairs of just one set of
new brake bands for their Ford Truck in a year. "Perfect satisfaction" is their statement.
"Oldest and best in service," affirm Baker Bros., second-hand furniture dealers of
Indianapolis, Ind. "We have four of your One Ton Trucks in service at the present time,
the oldest one having been one of the first trucks put out by the Ford factory in this
city. These trucks are in service every week day the year round and have given us
From Fort Smith, Ark., comes this testimony of Eads Bros. Furniture Co., manufacturers
and wholesale furniture dealers. "We have used our Ford Truck less than one year, and,
therefore, have had no repairs. Depreciation is so small compared with the larger trucks
we are using that we consider it nothing, although we have been using this truck more
than the larger ones."
J. H.. McDaniel & Co., are furniture dealers and undertakers in Bloomington, Ind., have
found the Ford Truck very satisfactory for furniture delivery and much cheaper than horses.
Economy---all around---is a regular Ford trait. So H. 0. Wooten, President of the H. 0.
Wooten Grocer Company, wholesale grocers, Abilene, Texas, reports: "We are now operating
two Ford Trucks and in our judgment there is no one ton truck more desirable from an
economical standpoint, considering the cost of operation, and depreciation.
Hale-Helvey-Harris Company, wholesale fruits, Abilene Texas, have had this experience:
"We have been using a Ford Truck for the past three months, and so far it has proven
entirely satisfactory. Our expenses have been nothing, with the exception of oil and
gasoline. In the Ford truck we have solved the truck problem, and will not use anything
"It has been on the road every business day since October 1918, and we are so well
pleased that we are ready to place an order for another," is the report of J. W. Green,
Inc., furniture dealers of Jersey City, N. J.
H. Batterman Co., of Brooklyn, N. Y., department store, advise that their several Ford
Trucks have proven very satisfactory as to durability, efficiency and economy.
Transfer companies probably impose as difficult service on their motor cars as any other
line of business. The White Line Transfer Company, Kansas City, Mo., have operated a
Ford Truck for nearly 18 months. This is their experience: "We Have operated a Ford
Truck for the past eighteen months, during which time we have never had the rear end
out, nor have gone in to the differential, nor have the rear wheels ever been off.
The motor bearings have been taken up once due to an inexperienced driver operating
truck without oil. We have an exceptionally large truck body 5 feet x 8 feet and the
car is frequently loaded 50% above advertised capacity."
J. W. Bundy, runs a public dray in Cheraw, S. C. His total repair bill for the past
year was $13.40, and the truck has been in service every day.
Air Line Transfer Company, Kansas City, Mo., report that their Ford Truck meets the
demands of a ton truck at a lower initial cost and less cost of upkeep than any other.
"It is so geared," they say, "that it neither travels too fast nor too slow, a point
we consider of great advantage in a truck. Again the new worm drive in the rear axle
runs smooth and noiseless, and is able to sustain a heavy load over any hill in this
Armstrong Transfer & Trucking Company, Indianapolis, Ind., have been operating a large
force of motor trucks for five years, and after buying a Ford Truck discovered they have
been missing the real money maker. They have been able to get the same price per hour
rental for a Ford Truck as another make costing nearly three times as much.
Jesse Dunn, of Madison, Ind., is in the transfer business and owns and operates several
different makes of trucks. This is his experience: "I can cheerfully say that the Ford
Truck gives better service with less trouble and expense than any of my other trucks."
From Eugene, Oregon, comes this report of F. C. Simmons covering two Ford Trucks which he
is operating on a 64 mile freight and passenger service up the McKenzie River, We feel
moved to call your attention to two Ford Trucks that we have had in continuous service
just exactly a year July 1, 1919. Our route is sixty-four miles up the McKenzie River.
These trucks run and pass each other each day six days of the week and have been
running a year, which makes approximately twelve thousand miles. Within that time we
haven't had any rear end trouble at all with your worm gear and have had the motors
overhauled just once. Our average mileage in the summer time on gasoline is about
fifteen miles per gallon, and oil in proportion, and in Winter, of course, running a
little less,---about ten miles, or an average of about 12-1/2 miles per gallon. We have
never yet sent this truck out with less than two thousand pounds, and have hauled as
high as 3200, and there are some snappy little hills to negotiate on this route.
These trucks are supplanting two 2-ton trucks that had this run previous to our taking
over the mail contract, and it is surprising the way our Ford Trucks have held up with
the service given."
H. H. Routh & Sons, Salem, Indiana, have found Ford merit beyond expectations. "When we
purchased our Ford Truck, we were not at all satisfied that it would serve the purpose
for which we had intended to use it, but since then we have put it to the severest tests
and found that its merits were not misrepresented in the least."
"They will do all claimed for them and more," says the Paducah Clay Company, Paducah, Ky.
"After having used two of your Ford Trucks for a period of twelve months over a very
rough and hilly road, being a four mile haul making from six to eight trips a day and
never thinking of going under 3300 to 4300 pounds to a load, one of our trucks only cost
us 80 cents for repairs, which was for four new valves."
F. 0. Olson, Sac City, Iowa, operates the Sac City Freight and Dray Line. "1 was the
first truck owner of a Ford Truck in Sac City. It has been in actual use over one year
and a half doing the work of three team drays. Total expense to date has been less than
$150.00. The rear axle is in first-class condition today, and I have done over $3000.00
worth of work in draying. After I worked this truck one year, I bought another one."
The Jeffray Manufacturing Company, Columbus, Ohio, have driven a Ford Truck 18 months an
average of 1,000 miles a month at a cost, including gas, oil, maintenance and
depreciation of 7.7 cents per mile.
The Frank P. Swan Company, Huntington, W. Va., office outfitters; "We have had a Ford
Truck since September 4, 1918. This truck has given us every satisfaction. We make long
hauls and deliveries in the city, average from 13 to 18 miles to the gallon of gasoline,
and our repairs have not been over $5 for the entire nine months."
The American Rolling Mill Company, Middletown, Ohio, "The Ford Truck which we purchased
from you something like a year ago has given us most excellent satisfaction, and has
proven to be a very paying investment for us."
The Tivoli Brewing Company, Detroit, Mich., manufacturers of soft drinks: "The Ford
Trucks we purchased from you are giving very good service, and we find the upkeep to be
unusually low. As soon as we increase our manufacturing facilities, we are going to
increase our equipment of Ford Trucks, as we find them to be the most efficient truck
for quick delivery."
The Ohio Beverage Company, Columbus, Ohio, operate six Ford Trucks: "The upkeep is
remarkably small when we consider the rough usage the trucks endure. One of our trucks
has covered a distance of 6,000 miles and we haven't turned a bolt."
Kentucky Bottling Company, Maysville, Ky., have used a Ford Truck since April 1918.
experience is typical: "This Truck has been used every day regardless of road condition
or weather, has made from 8 to 45 miles per day usually loaded to its capacity. From a
standpoint of upkeep and service, we think a Ford One Ton Truck is in a class by itself.
The cost of operating outside of this one repair job, figures 1.7 cents per mile for oil
and gasoline while this truck has been in use."
Brookville Bottling Works, Brookville, Indiana, has had a Ford Truck in its business
considerably over a year: "The Ford Truck which we purchased from you a little more than
one year ago, has given us splendid service, having been driven nearly every day over
all kinds of roads. We cover nearly twice as much territory as with our two teams. On the
whole we are well pleased and have found the cost of upkeep very reasonable. We are
contemplating the purchase of a second truck."
"The Ford is the genuine economy for us," says the Chero-Cola Bottling Co., of Knoxville,
C. Wollwert is local agent for Gund’s Beverages, Remsen, Iowa: "Let me say that I have
used this truck since July, 1918, without expense so far as repair bills are concerned.
I was advised not to buy a Ford Truck in the first place, but since July, 1918, I have
passed many large trucks that were stuck in the mud when they were trying to get home
empty and I was carrying two tons of ice. I was talking to your local dealers and was
surprised to hear that they have never overhauled a rear axle on the Ford Truck, and they
showed me a list of forty-six trucks that they have delivered in a little better than a year."
Smith Bros., road contractors of Flora, Indiana, are using 5 Ford Trucks in their work.
This is their record covering 1-1/2 years service: "Trucks have covered 12,960 miles
each. Miles covered average 108 miles per day per truck. Each truck average 20 loads of
1-1/4 yards gravel weighing not less than 3600 lbs. Trucks have given no trouble with
the rear system. These trucks have constructed to date 6 miles of road and hauled all
dirt for the fills and cement work as well as gravel."
The Crystal Creamery Company, Paducah, Ky., states, "You have to own a Ford Truck to
realize what it will do."
Capitol City Creamery Co., Montgomery, Ala., have in operation three Ford Trucks. "Our
three Ford Trucks are going steadily from early in the morning until six o’clock or
later at night. We have carried 3000 pounds of ice cream tubs at one load and the trucks
made good speed and did not seem to feel the strain. In connection with our out of town
business, our trucks carry double decker loads of milk cans to and from the station.
Their speed and carrying capacity, combined with their low cost of operation, make them
a very efficient unit in our Traffic Department."
Crystal Creamery Co., Butte, Montana, have used a Ford Truck for nearly two years on their
delivery route. They report that their Ford has given better and cheaper service than
their other truck equipment, costing twice as much in investment, upkeep and repairs.
Another transfer company to discover Ford Truck value is the Yakima Transfer & Storage Co.,
Yakima, Wash. "We have had our Ford Trucks in use now about one year. They have given
us satisfaction in every way, and for our light work are the best money getters that we
have. They will do more work at less cost, will stand up under more abuse, and show more
net earnings per month than any other light truck on the market."
Lee Collier, of Kaler, Ky., is a dealer in general merchandise. He has had the Ford
sort of experience and Ford sort of satisfaction: "I bought my Ford Truck on its name,
and it has proved to be a great buy for me. I have been using it for fifteen months on
a thirty mile haul, carrying from one to two tons. Never had any trouble with either
motor or rear system, and have not even seen the worm drive in my truck. I will endeavor
to do anything to promote the sale of your truck for I know it will do for others what
it has done for me."
The best evidence of satisfaction is the buyer who comes back. That's what the Wawa
Dairy Farms, of Philadelphia, Pa., did, and bought eleven more Ford Trucks. "No doubt
you will be interested in our experience with the Ford Truck. We purchased our first
truck over one year ago. Since then we have added eleven more, now having a fleet of
twelve, which shortly will he increased further. We have found the truck exceptionally
economical to operate and our repairs have all been of a minor nature. In fact, the
truck gives perfect satisfaction."
Hazelwood Ice Cream Company, Portland, Oregon, give this verdict on Ford Truck performance:
"We have been having such unusual success with our Ford Truck that we are sending you
this voluntary letter of commendation. We recommend your truck very highly to people who
are desirous of having a car speedy enough for ordinary work, without excessive speed,
and which can be loaded fairly well to a ton and a half capacity with a large factor of
safety. At least that has been our experience and we do not hesitate to recommend it to
people who are using such a truck upon ordinary roads."
Moving and storage companies are coming to Ford Trucks in place of expensive, heavier
equipment, McLean Moving & Storage Co., of Tacoma, Wash., states: "The Ford Trucks used
by us are proving satisfactory, and very capable of the work required of them, with
reasonable expense to operate. We feel that we have every reason to be congratulated
upon our choice in the purchase of light trucks for practical purposes, and take
pleasure in subscribing to the roll of Ford boosters."
The Bekins Van & Storage Co., of Sioux City, Iowa, express entire satisfaction from their
Ford Truck, and go on to say: "We are sorry that the exact cost of operation cannot he
given, but thought this too small an item to keep record of."
Armstrong Packing Company, Dallas, Texas, base their opinion of the Ford Truck as "a
very good investment" on exact and complete records of operating expense. This Truck was
purchased October 11, 1917. "We use a depreciation basis of 15% first year, 20% second year,
25% third year, and 40% fourth year. We have based this depreciation cost on our
experience covering a number of years. Will further say that we consider our Ford Truck
a very good investment."
New England Pie Company, Detroit, Mich., uses 10 Ford Trucks. They find them "the most
adaptable for our business on account of the low first cost, ease of operation, very
low upkeep and general adaptability."
Twenty Ford Trucks are used by the Transporters of U. S. Mails, Newark, N. J. W. E.
Dunkinson, manager of the service, states: "We have a fleet of twenty trucks in constant
operation in the transportation of U. S. Mails in Newark, operating day and night, under
every condition of weather and frequently with a change of drivers. We can put it all
in a few words and say that we are entirely satisfied with Fords. For your information,
we might state further that we are the only concern with a mail contract rated 100%
efficient in our operation.
R. P. Cravens is proprietor of the Rural Supply Company, Martin, Tenn. He has bought a
second Ford Truck, and at the same time makes this report on the first: "As you know
I bought a Ford Truck from you some time ago to be used in the rural district as a
produce wagon. I make a different route every day of 30 to 35 miles and carry from
fifteen hundred to three thousand pounds. Am now fully convinced as you told me, that
the truck will go in all kinds of weather, as I have never been stuck in a mud hole,
and rural routes are not the best. Running expenses are 2-1/2 cents per mile, average
under all conditions."
W. F. Edwards Company, Atlanta, Ga., states: "Our Ford Truck has given perfect
satisfaction; although we very often load it to 2500 lbs., we have had no trouble at all.
The only expense other than gas and oil, has been one hose connection at a cost of
about thirty cents."
Log Cabin Baking Company, Portland, Oregon, operate 6 Ford Trucks. The trucks average 35
to 40 miles a day with frequent stops and average 12 miles to a gallon of gasoline.
"We purchased our first Ford Truck May 10, 1918, and our total expenditure up to
January 1, 1919, for repairs, gasoline, etc., amounted to only $94.95, or an average of
$13.50 per month. It was in use every day except Sunday. As to cost of upkeep and low
gasoline consumption, don't think they could be beaten," is the statement of W. J.
Shephard & Sons, wholesale grocers, Sheridan, Ark.
Solid reasons for preference are those of the Grant-Billingsley Fruit Co., Wichita,
Kansas. "We have had excellent mileage and have moved one—third more tonnage in the
same length of time than with any other truck we have ever used. The upkeep in the way
of repairs has been so small in comparison with other trucks, that, we take great
pleasure in stating we give your truck preference at all times."
Perfect satisfaction," says the Pelican Cracker Factory, New Orleans, La., referring to
their 5 Ford Trucks and 6 Ford Roadsters. "Our intention is to convert all our motive
power into 'Ford make' as rapidly as possible.
Over the signature of the Chief Engineer of the Board of Commissioners, Port of New
Orleans, La., we have this report: "The Ford Trucks purchased by the Engineering
Department of this Board during the last year have been found entirely satisfactory
for the purpose for which they were intended, the repairs being negligible and up to
the present time they have rendered first—class service."
When Boren—Stewart Company, wholesale grocers, of Dallas, Texas, placed an order for
four more Ford Trucks, they told the reasons fur their choice. "The fact that we have
just given you an order for four more of these trucks should in itself be the best
testimony as to what we think of the car. During the last eight months our tonnage of
merchandise increased approximately 24%. We made the astonishing discovery that our
item of cartage expense for that period had shown a total increase of only $18.00.
When we first contemplated adopting the Ford Truck, we received many friendly warnings
from others as to the grief and trouble that would be in store for us with this car.
The cars are not worn out yet, and this trouble may materialize, but up to the present
time we have had no trouble, no break—downs, no repairs, nothing but gas, oil and tires,
and the trucks are on the job continuously."
F. C. Vogt & Sons, Inc., Philadelphia, Pa., dealers in pork products, have had a wide
experience with motor trucks. "We are large users of motor trucks, having at present 25
trucks in use every day, 12 being Fords. These trucks have proven so satisfactory, after
our experience with the other light delivery truck that we tried out, that we have
decided to use the Ford Truck exclusively for our light delivery. The upkeep on these
trucks has averaged about four and one-half cents per mile, and they are used six days a
American Brick & Tile Company, Oklahoma City, Okla., advise, "Most of the loads hauled by
this truck have weighed 3750 lbs. and a great deal of our travel is on unpaved streets.
We have been able to use it in the mud and all kinds of weather by putting on mud chains.
In fact, we could not get along without your truck."
J. R. Odom, general merchant and cotton buyer of Girard, Ga., has used a Ford Truck
long enough to realize its value. "My record shows that I have hauled goods for the
merchants, and public at Girard, Ga., and they have paid me for same, $712.46. I have
hauled for my own business 140 bales of cotton, besides all merchandise for my store,
and some plantation work, such its hauling wheat to mill, hogs to market, from the
railroad which is six miles each way. The upkeep of the truck did not exceed $60.00
during the 12 months work ending June 15, 1919."
DeWerthern Cigar & Tobacco Co., Paducah, Ky. "As owners of the first Ford Truck sold by
the Foreman Automobile Company in Paducah, we think we are qualified to recommend it.
We have used this truck every day since we bought it, hauling big loads to and from
the depot, besides small packages around the city, and found it satisfactory in every
particular. The upkeep has been practically nothing, we have never looked in to the rear
system, nor had the engine worked on."
Shinkle Transfer Company, Anderson, Indiana, transfer business, have had a Ford Truck
for two months, running from 20 to 200 miles a day in city and overland hauling. Find
that the Ford Truck is the quickest and most economical truck for use in trucking in
thing around the ton capacity.
"On October 3, 1917," says the S. A. Pace Grocery Company, wholesale grocers, Corsicana,
Texas, "we purchased from you one Ford Truck; this truck since that time, has been in
constant use and has not laid off a single work day since that time. Our motor has never
been touched, or the differential either. We do not believe that any other car on the
market could have done the work that this little truck has done with the small expense
G. E. Atwood, living near Little Rock, Arkansas, owns a Ford Truck for handling his
farm produce. "We haul potatoes, fertilizer, etc., and the truck has given us the best
of service. We can pull fifty bushels of potatoes as if the truck was empty. There is
no truck that equals the Ford."
"It just about takes the place of an extra team on the farm and does the hauling between
farm and city more satisfactorily than a team and at a great saving of time,” says
Walter Rich, farmer, of Rural Route No. 3, Little Rock, Arkansas.
Simon Martin, Lewisville, Indiana, reports: "I am using two Ford Trucks, one in operation
for one year and the second truck about nine months. Up to this date I have had no
expense on same, and after having used horse-drawn vehicles and other trucks, I find that
the Ford Truck is the most economical way of handling my produce business."
J. C. Young has a Ford Truck in use six days per week hauling produce over the roughest
of country roads from his farm near Logan, Oregon. He averages fifty-five miles daily and
13 miles to the gallon of gasoline. His average load is from one ton to 3200 lbs. In a
total of 14,000 miles only $7.50 has been spent for parts and repairs, not including tires.
Fred C. Freeman, R. R. No. 1, Portland, Indiana, is getting the real utility of the Ford
Truck when he writes: "First---I cannot say enough for the truck. Second---I cannot tell
you on paper the numerous ways I have used this truck making it the best investment I
ever made. I have a bed that holds 100 bushels of oats but I never aim to haul over 3,000
pounds. The same bed will haul 12 200-pound hogs. We haul everything in this bed. I take
this bed off, put a front bolster of a wagon over the back axle of the truck, then put
the back wheels of the wagon behind coupling same to truck with the coupling pole. On
this outfit I put a two-yard gravel bed to haul gravel, dirt, cinders or stone, or I can
put a 14 ft. hay rigging on which we haul manure from town; lumber, sawdust, hay and
straw, and it is just fine for hauling a large load of hogs, corn, oats or other grain.
I believe the Ford Truck is going to be the farmer's best farm tool in a few years
to come. The time is near when cement roads will run to our Capitol city by which farmers
can deliver their hogs and cattle to the stock yards with little shrinkage even in hot
weather, if they travel in the after part of the night, making them at least thirty to
fifty dollars per load, clear of gasoline and oil. Farmers have to invest their money
intelligently and a Ford Truck is an intelligent buy for them."
"Wonderful service,” say Joseph Glasner & Sons, R. R. No. 2, Clarkson, Nebr. "We farm
320 acres of land, and have a lot of hauling to do, handling as high as 82 bushels of
oats with our Ford Truck, and many over ton loads, with little or no expenses for repair.
We live nine miles from market, and have hauled five loads of grain in less than a day."
"All round utility," is the report of H. A. Pentecost, R. R. No. 1, Sidon, Miss. "I have
been using the Ford Truck for the past twelve months, working it constantly. I haul
produce, live stock, and as much as four bales of cotton at a time on it. I find that
I can (to three or four times as much work as I handled before I began the use of the
Ford Truck. I consider the Ford Truck one of the greatest helps to the farmer that he
could possibly have."
Transporting children to school is the use of a Ford Truck in Eaton, Ohio. Just how well
it's doing the job is told by 0. T. Aydelotte, R. R. No. 2, Eaton, Ohio. "The Ford Truck
has given perfect satisfaction in transporting children to the centralized school here
in Jackson Township. I am impressed that when the farmers find the many uses they have
for a light, handy truck, the Ford will surely solve their needs.
T. H. Moore, Standard Oil Tank Man at Marion, Kansas: "Before coming to Marion I owned
two trucks, using them for hauling gas and oil in Missouri. I had all kinds of trouble
and on coming here, made up my mind that I would get Ford trucks. So far, I am well
pleased; have had no trouble and have bought the second truck. I am hauling over roads
where I could not have gone with the other trucks, and at a whole lot less expense."
From Aurora, Mo., comes a report of W. A. Barnes, local agent for the Pierce Oil Company.
"We are operating one Ford Truck fitted with a 325 gallon tank. It covers about 50 miles
per day, and our cost of upkeep and maintenance for the truck is just about one-half that
of the horse and wagon."
"Handling perishable products has proven a logical work for the Ford Truck," reports
Isidor Yogman, Bayonne, N. J. "At the time I was contemplating the purchase of a truck
for my wholesale banana business, it was necessary that I get one which would ride so
easily that my fruit would not be injured in transportation. The Ford Truck has fully
come up to all my expectations, as I have never lost a banana. My delivery field has
been so increased by the use of a Ford Truck that I am going to purchase another very soon."
J. D. Lanham, plumbing and electrical contractor, Greenwood, Miss., "couldn't do business
without it. I use a Ford Truck in my plumbing business at Greenwood, also another truck
at my branch plumbing business at Leland. Previously I used horses, and I find that the
expense of handling both plumber's, as well as electrical goods has been reduced by one-half."
F. D. Calvin, R. R. No. 4, Paducah, Ky., is another Ford Truck owner who knows Ford
performance. "I purchased a Ford Truck from you early in the spring, and have it loaded
with 67 bushels of shelled corn, the weight of which is 3752 pounds. I have a 160 acre
farm 24 miles from Paducah, and I use my truck hauling everything used on a farm."
S. P. Holden has a farm close to Vinton, La., also he has a Ford Truck. "1 have never
had my Ford Truck in a garage for repairs even though I have used it every day and most
of the time under the severest trials due to incessant rains and muddy roads. The cost
of operating the truck in hauling 13,200 pounds of fertilizer to the farm, a distance of
six and three-fourths miles from town, including ten gallons of gasoline, two quarts of
cylinder oil, and the time of two men, I figure amounts to $6.90; whereas the same amount
of fertilizer hauled by team necessitated the use of four wagons; four teams and four
men, and cost $28.00. A record of one day's work with a comparison of time is as follows:
I have hauled 2-3/4 cords of wood with my truck a distance of twelve and a half miles from
home, making four trips, whereas it has taken me four days to do the same amount of
hauling with a two-mule team. My truck has proven invaluable on the farm In distributing
seed and fertilizer on a large place like mine, nothing can beat it. In transporting live
stock and farm products to market, and in running to town for tools, implements, etc.,
it is a great time saver."
"Operating a Ford Truck is a new experience," says Armstrong Transfer & Trucking Company,
Indianapolis, Indiana. We have been operating a large fleet of motor trucks for the past
five years, and after purchasing a Ford Truck we find that we have been missing the real
revenue maker. The cost is small to start with compared with other one ton trucks, and
the upkeep is also exceedingly small. We are able to get the same price per hour rental
for the Ford as we are for another make costing us nearly three times as much. We feel
that any company needing the service of a reliable, economical light truck, will make no
mistake in purchasing a Ford Truck."
We have the following from the Jacksonville Furniture Company, Jacksonville, Florida.
"Our Ford has been in continuous service ever since we got it in November, 1917, and has
had to do all our heavy hauling. Part of the time we had a careful driver on the truck,
but during the larger portion of the time our drivers have not taken anything like the
care of the truck that they should have done. We have found that our cost of operating
has varied almost exactly with the amount of care put on it. We have had some repair
work done on it from time to time, and, frankly we always take with a large amount of
salt those tales that are sometimes told about running a car or a truck for six months
or a year or two years with 43 cents or some equally trifling cost for repairs. But,
taking it up and down, looking at the truck question from every angle of cost and service
for the money put into it, we feel that without question, a person gets more for his
money in the Ford Truck than in any other truck in the market. There is one feature that
stands out about this truck, and that is the worm gear rear axle. Ours has never needed
a minute's work on it, except the putting in of grease into the differential case."
Grant-Sprague Lumber Co., Oklahoma City, Okla. "The best feature about a Ford Truck is
we get constant service. With the exception of one heavy truck which our business demands,
we find we can handle all of our deliveries with Ford Trucks to the entire satisfaction
of ourselves and customers."
Henry Field Seed Company, Shenandoah, Iowa, have used a Ford Truck more than 18 months.
"We purchased a Ford Truck eighteen months ago, and it has been in constant service in
our freight department ever since. It has proven satisfactory in every way, and the
service it has given its has really exceeded our expectations. We would advise anyone
wanting a car of quality and service, to buy the Ford Truck."
What the Ford Truck means to the butcher is told by Ed. Roberts, Fort Smith, Ark. "Since
I purchased my Ford Truck something like a year ago, I was able to dispose of three
teams that I was constantly feeding and this truck does all the work around my place.
In regard to repairs, I can do most of the repairs myself, and it costs much less to
operate than to keep up one team."
"10,000 mileage---$6.OO repairs," says Osway Price, stock dealer of Brookville, Ohio.
"Trouble unknown, and my usual load is 3000 lbs."
"No more experimenting," say the J. 0. Chambliss Company, wholesale butchers, Jacksonville,
Fla. "We have had our Ford Truck in constant use for six and one-half months, and get
more satisfaction and service than from any other truck we have. The upkeep, during this
time, has been less than on any truck we have of any other make; beyond a broken spring
and radius rod caused by striking a bad hole, we have spent less than $7.00 on repairs.
We are placing orders now for two more trucks, and, believe me, they will be Fords. We
are not experimenting any more, as we consider that we have found the most reliable and
useful truck on the market."
Kelly Hankins, farmer, living near Ravenna, Nebr., has found a real profit maker in his
Ford Truck. "Kelly Hankins, who is hauling corn to the Ravenna Mills and hauling back
oats to his farm, says this arrangement pays him well, as he gets two bushels of oats for
a single bushel of corn, and corn is a better crop than oats in this locality. The oats
were shipped in from northeastern Nebraska, where they are a sure crop, and where wheat
does not do as well as in this locality. Mr. Hankins is using a Ford Truck and figures
it out this way; four round trips in eight hours, hauling 180 bushels of corn into town
and taking 240 bushels of oats back to the farm, gasoline and lubricating oil costs him
about $2.75. With horses he would make one trip in seven hours, hauling 50 bushels of
corn and 65 bushels of oats. At the end of three days he would have one day's work
done. Does it pay???"
Henneberrv & Company, meat packers, Arkansas City, Kansas: "The Ford Truck that we bought
in the fall of 1918 has given us excellent service and satisfaction. During the cold
and snow of last winter, this truck kept on the road all the time, never missed a trip,
We cannot speak to highly in praise of Ford Trucks, judging from the service this one has
given us. As soon as we are able to dispose of some of our old chassis, we intend to
install more Ford Trucks."
Townsend & Freeman Company, Bloomington, Indiana, owners of lumber mills, give this verdict
of Ford utility in their business. "The Ford Truck has certainly been a marked success
in our business. We have a number of lumber mills and use our Ford Truck for hauling
lumber and logs. We purchased the Ford Truck for an experiment, but we soon found that
it was the very thing we needed for our work."
Mr. J. H. Gilchrist, proprietor of the Gilchrist Coal & Feed Company, Ames, Iowa, purchased
from the Dunlap Motor Company, local Ford dealers, on January 21, 1919, a Ford One Ton Truck.
On Friday, September 4th, a report covering the operating cost and earnings of truck were
furnished by Mr. Gilchrist, embracing a period of seven months and nine days, mileage run up
to September 4th being 3099. Gas, Oil and Repairs, (Including 3 sets of chains, $191.77.
Earnings of Truck: On basis of charge to customer of sixty cents (60 cents) per ton for
delivery, or charge of five cents per bag on Feed stuff or bale of hay, $810.95. Net amount
earned, above cost of operation, $619.18. Mr. Gilchrist says that with horses it formerly
took two hours for the same delivery that he now cares for with a Ford One Ton Truck in
Mr. Wm. T. Barr, owner of the Highland Stock Farm, Ames, Iowa, raiser and breeder of
thoroughbred Chester White Hogs, whose yearly sales of blooded stock totals over $50,000,
personally operates and owns a Ford One Ton Truck, having purchased same from the Dunlap Motor
Company, local Ford dealers on March 10th of the current year. Mr. Barr states that his
Ford Truck played a very principal role in net profits earned from the sale of stock during
the ear just ending. Mr. Barr further stated that the Ford One Ton Truck had helped materially
in assisting him to solve the serious problem of securing efficient labor. Another factor
being that of reducing the number of horses formerly used, which to use Mr. Barr's statement
were "EATING THEIR HEADS OFF" when not working. On the other hand, the only expense he
could charge up against the Ford Truck was when in use. His final statement was to the effect
that he could not, nor would he attempt, to operate his stock farm without the use of the
most dependable piece of machinery on the farm---A Ford One Ton Truck.
"I do more work with my Ford Truck than my neighbors with their larger trucks," says John
Holtz, farmer of Alta, Iowa. "I have hauled all my grain and stock with it since I've had
it. I haul 108 bushels of oats eight miles in about one hour, which enables me to haul four
or five loads to market a day without any exertion on our part. Up to
date 1 have had no
expense whatever and it will not be necessary to spend anything on it this year."
Wm. Sehweitzer, Storm Lake, Iowa, has found one peculiar advantage of the Ford Truck. He
says: "I have hauled all of my own grain for nine months with it, and all of four neighbors'
grain. Another advantage I have found is that it will go on any scales at the elevators.
Up to date I haven’t spent one cent for repairs."
"I cannot speak too highly of my Ford Truck," reports John T. Linnemann, Middle Village, L. I.,
"as it certainly has given me l00% service up to the present time. I use the truck for all
purposes connected with my line of business, such as delivering potted plants, hauling
manure, ground, pots, etc., and for all around work I do not think the Ford Truck can be
beaten. I have had it somewhat over a year now, and it has not cost me one cent for repairs
of any kind."
"I keep a record of the cost of operating the trucks I use in delivering oil and
gasoline, and I thought that the excellent record I made with my Fordson Truck would be
of interest to you. I delivered 75,548 gallons of gasoline, making an average of 404
gallons per day, including Sundays, for six months and seven days. The Truck made 14,080
miles and got 12 miles to the gallon of Red Crown gasoline.