April 1912 Ford Catalog

Discuss all things Model T related.
Forum rules
If you need help logging in, or have question about how something works, use the Support forum located here Support Forum
Complete set of Forum Rules Forum Rules
User avatar

Topic author
Retro54
Posts: 543
Joined: Sun Jan 06, 2019 4:40 pm
First Name: Andrew
Last Name: Blaydon
* REQUIRED* Type and Year of Model Ts owned: 1915 Cut-down touring
Location: Middletown
Board Member Since: 2018

April 1912 Ford Catalog

Post by Retro54 » Fri Jan 28, 2022 10:05 pm

Had an old friend over for dinner tonight and showed him my 1915 for the first time. He, a non-T guy enjoyed it immensely. He then surprised me by giving me a booklet he had mixed in with turn of the century greeting cards he recieved from his Grandparents. Much to my surprise it was a near mint April 1912 catalog. What a cool document to hold in your hands. He knew I would appreciate it and boy, do I ever!

I see there are several scans of this booklet available on the web. I'm not much of a Ford paper collector...Yet. Are these relatively common? Or are they difficult to come across? Doesn't make a big difference to me, just curious. Its got a good home now as part of my literature collection and now has great personal value having come from a thoughtful friend.

Enjoy the shots. The embossed covers are just awesome to view and touch up close!
Attachments
IMG_20220128_215200446.jpg
IMG_20220128_215155455.jpg
IMG_20220128_215204349.jpg
IMG_20220128_215208351.jpg
_IMG_000000_000000.jpg


Kerry
Posts: 1297
Joined: Mon Jan 07, 2019 2:42 pm
First Name: Frank
Last Name: van Ekeren
* REQUIRED* Type and Year of Model Ts owned: 1916 touring, 1916 pick-up, 1924 coupe, 1926 touring, 1927 touring
Location: Rosedale Vic Australia

Re: April 1912 Ford Catalog

Post by Kerry » Fri Jan 28, 2022 11:05 pm

I think a little bit of bragging by Ford in 1912 as in listing Australia as having a Ford branch owned and directed by the company, Australia had agents and not until 1925 had Ford, and then it was The Canadian Ford company, that was owned and directed by the company.

User avatar

Topic author
Retro54
Posts: 543
Joined: Sun Jan 06, 2019 4:40 pm
First Name: Andrew
Last Name: Blaydon
* REQUIRED* Type and Year of Model Ts owned: 1915 Cut-down touring
Location: Middletown
Board Member Since: 2018

Re: April 1912 Ford Catalog

Post by Retro54 » Sat Jan 29, 2022 12:00 am

Kerry wrote:
Fri Jan 28, 2022 11:05 pm
I think a little bit of bragging by Ford in 1912 as in listing Australia as having a Ford branch owned and directed by the company, Australia had agents and not until 1925 had Ford, and then it was The Canadian Ford company, that was owned and directed by the company.
The booklet is full of bravado. I really enjoy the assertiveness of the early Ford propaganda machine.

User avatar

Steve Jelf
Posts: 6463
Joined: Fri Jan 04, 2019 9:37 pm
First Name: Steve
Last Name: Jelf
* REQUIRED* Type and Year of Model Ts owned: 1923 touring and a few projects
Location: Parkerfield, Kansas
MTFCA Number: 16175
MTFCI Number: 14758
Board Member Since: 2007
Contact:

Re: April 1912 Ford Catalog

Post by Steve Jelf » Sat Jan 29, 2022 12:36 am

It's available in reprint, but so neat to have the original.
The inevitable often happens.
1915 Runabout
1923 Touring

User avatar

Topic author
Retro54
Posts: 543
Joined: Sun Jan 06, 2019 4:40 pm
First Name: Andrew
Last Name: Blaydon
* REQUIRED* Type and Year of Model Ts owned: 1915 Cut-down touring
Location: Middletown
Board Member Since: 2018

Re: April 1912 Ford Catalog

Post by Retro54 » Sat Jan 29, 2022 6:48 am

Steve Jelf wrote:
Sat Jan 29, 2022 12:36 am
It's available in reprint, but so neat to have the original.
Agreed! It's in such great shape. And since I know where it comes from, I know it is not a reprint. Enjoying reading it.


Original Smith
Posts: 3284
Joined: Tue Jan 08, 2019 10:43 am
First Name: Larry
Last Name: Smith
* REQUIRED* Type and Year of Model Ts owned: 13 Touring, 13 Roadster, 17 Coupelet, 25 Roadster P/U
Location: Lomita, California
MTFCA Number: 121
MTFCA Life Member: YES
MTFCI Number: 16310

Re: April 1912 Ford Catalog

Post by Original Smith » Sat Jan 29, 2022 10:35 am

I like the original's. They aren't hard to find.

User avatar

Topic author
Retro54
Posts: 543
Joined: Sun Jan 06, 2019 4:40 pm
First Name: Andrew
Last Name: Blaydon
* REQUIRED* Type and Year of Model Ts owned: 1915 Cut-down touring
Location: Middletown
Board Member Since: 2018

Re: April 1912 Ford Catalog

Post by Retro54 » Sat Jan 29, 2022 12:14 pm

Original Smith wrote:
Sat Jan 29, 2022 10:35 am
I like the original's. They aren't hard to find.
Good to know. I thought they might have been widely produced at the time, but never really had confirmation. Still a fun piece to be given.

Andy

Post Reply Previous topicNext topic