Post
by Wayne Sheldon » Fri Feb 17, 2023 5:52 pm
This subject has been discussed on this and other forums over the years. A mostly forgotten bit of automotive history is colored tires in the mid 1910s into the very early 1920s.
What is often discussed is the transition from early off-white tires into black tires, and its connection to rubber shortages caused by the war in Europe about 1915.
Tire manufacturers had been playing with the chemistry from the beginning, but sudden shortages of the raw materials (mostly sourced worldwide from South America) pushed efforts to use "fillers" in the rubber to get more tires out of less material. A form of carbon black was found to mix in very well and greatly increase the number of tires that could be produced out of a carload of basic rubber. It was then discovered that the carbon black also made the tires wear much better! So it relieved the shortages in two ways, by making more tires and making them last longer.
Meanwhile, playing with the chemistry had some other effects. Other colors were also possible. So, for a few years, basically from around 1912 to about 1922, tires of other colors were offered. These were mostly a marketing gimmick, those guys have messing with us for a long time. The brightly colored tires were gimmicky, and appealed to being flashy in an unflashy era, so they didn't really sell very well. Not many survive for us to see these days. In part because most of them were a softer blend of tire rubber, and they disintegrated fairly quickly.
Advertising for the tires is hard to find. How does one advertise a colorful product in the black and white world of publishing those days?
A long time ago, before the internet, someone in our local model T club found something about such tires, and for several months, it was a popular topic at the club meetings. Several members (including I) found original era advertising and shared it with other members at the meetings. A lot of the shred advertising was black and white print mentioning the colorful tires. A few people found and shared actual color print advertisements showing colorful tires! There weren't many magazines back then that offered color page advertising, but a few did, and those ads were expensive!
Someone really good at searching the internet might be able to find copies of some of those ads?
Over the years, I have been blessed (or cursed?) to get to know several major collectors in this hobby. One fellow (I out of respect will not name) had several original colorful tires displayed on his shop walls!
Tires were offered in either solid colors, or various sidewall and tread combinations. Black, gray, red, green, and blue were among the offered colors. Ones I have seen, his and a couple other places, include gray tread with red sidewalls, all red, red tread with green sidewalls, among others.
Really neat stuff! I really wish more people would have made an effort to preserve those things.